Factors in Amazon’s Multi-Store Association and How to Avoid Risks?



Amazon, as a representative of cross-border e-commerce platforms, attracts a lot of people to move in despite many restrictive policies. When it comes to Amazon, we have to mention the problem of account association, and a large number of sellers are plagued by this problem. Then what are the factors of Amazon account association? And how to avoid it?

The Factors of Amazon‘s Account Association
There are many factors that motivate the association of Amazon accounts, which are broadly categorized into the following aspects:


Hardware part


Including computer configuration, network lines, IP address, MAC address, router information, hard disk information, etc. None of these hardware information can be the same, especially paying attention to the IP address and MAC address. Don’t log in to multiple Amazon accounts on the same IP address, and don’t use WIFI in public places to log in to Amazon.

Software part
Among them are browser Cookie records, Flash objects, input methods, storage paths, browsing habits, plug-ins, and browser fingerprints (including time zones, fonts, screen resolutions, UA, Canvas, media devices, etc.), which are detected by the site when you visit Amazon using your browser. Once multiple accounts have the same or similar browser information, the platform will determine that the accounts are associated. Avoid operating multiple Amazon accounts on the same device.

Product Information
Information about the product mainly includes the product category, product listing, price, mode of operation, specific description, shipping, and other information is basically the same.

Account information
For example, if two or more accounts have overlapping company information, addresses, or the same entries in the profile information (including credit card, email, cell phone number, address, etc.) of the registered accounts, the platform will also detect it.

Effects of the Account Association

When an account is judged to be associated, the following consequences usually occur:

1. Forced shelving of some of the product listings of the new account;

2. Closing of redundant stores, with a chance of temporary survival if the associated accounts are selling completely different products and are performing well;

3. The worst case is that one of the associated accounts is shut down for violating the rules and all of the seller’s stores will be closed.


How to Avoid the Risk of Account Association
Anti-association is an eternal topic in Amazon operations, the following are some multi-account anti-association suggestions:

1. Using multiple physical devices, and network cables to deal with the login device and IP address is obviously unrealistic and costly, and here it is recommended to use an anti-association browser.

VMLogin browser’s mature anti-association technology, paired with a proxy IP, can guarantee 100% anti-association of multiple Amazon accounts. VMLogin supports the creation of multiple virtual profiles for account multi-login, because it can Customize browser fingerprint information, and MAC address to simulate multiple OS browsers. Each browser’s cookies, local storage, and other cache files are completely isolated, and browsers are completely independent of each other.

Equivalent to each browser profile is a different device, combined with the proxy IP, it is a different device in a different region, which can directly solve the correlation factor between the hardware and software parts. Whether you are eBay, Amazon, Walmart, Etsy, Shopify, and other e-commerce sellers, VMLogin can help you easily manage multiple stores to achieve rapid account switching and anti-association.

2. Multiple stores seller do not copy the listing, price, product image, SKU, etc. Try to be different, otherwise, it will cause the store product similarity to be too high and will be recognized associated. Moreover, avoid stealing other people’s product images and descriptions, which will cause infringement.

3. Use clean registration information, a set of registration information that corresponds to an account, and does not overlap with the existing account information.

4. Pay attention to avoid illegal operations.





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