Amazon Is Quietly Raising the Bar for Sellers in 2026
Over the past year, many Amazon sellers have noticed the same pattern: account reviews are becoming more frequent, risk controls more sensitive, and appeal success rates noticeably lower. Even sellers with no obvious violations are facing: Login restrictions Additional verification requests Account freezes Unexpected account linkages Shorter survival cycles for new accounts This is not a coincidence. It reflects a broader shift: Amazon is systematically reshaping its seller ecosystem, and account trustworthiness is becoming a core evaluation metric. 1. Three Clear Trends in Amazon’s Risk Control (2025–2026) Based on policy updates, seller feedback, and real operational cases, three directions are becoming increasingly clear. 1) From “Violation Detection” to “Risk Profile Modeling” In the past, Amazon focused primarily on identifying direct violations: Fake reviews Intellectual property infringement Manipulated rankings Today, the system increasingly evaluates whether your ac...