Google is undoubtedly one of the most important search engines when it comes to search engine optimization (SEO). Optimizing your website to rank higher in Google search results can bring you more traffic, leads and business opportunities. So, how do you perform effective Google SEO optimization? 1. Keyword Research Keywords are the foundation of SEO. You need to understand the words and phrases your target audience uses when searching. Use tools such as Google Keyword Planner, SEMrush, or Ahrefs to identify keywords that are relevant to your business, have high search volume, and have moderate competition. Incorporate these keywords naturally into your website content, including page titles, meta descriptions, body copy, image alt tags, and other placements. 2. Keeping the Site Active Google always favors high quality, valuable and unique content. Ensure that your website provides rich, in-depth information that solves user problems. Whether it is articles, blogs, videos or im...
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